No I'm not loosing my mind, it really is a thing! Christmas in July is an annual Etsy promotion. This year it's from July 14 - 24 and I'm participating! I'm offering 10% off everything in my shop excluding shipping and not just on Christmas items! Everything! Use coupon code JULYCHRISTMAS2011 at checkout to receive the discount.
Get a jump start on the holiday season. Think Christmas cards but also gifts! Stationery is always fun to receive and make great gifts for teachers, grandparents, neighbours, etc. Happy holidays one and all! : )